Sure you've heard this one before. But as you seem to be interested in Startup Weekend Creative Business, you know that the opposite is true. As for Switzerland for example, creative work has already quiet some economical impact. Let's have a brief look at it:
Cultural Industries/ Creative Economy (Kultur- und Kreativwirtschaft)
Cultural industries produce and distribute cultural or creative goods or services, which are usually protected by intellectual property rights. These industries include LITERATURE/PUBLISHING, ADVERTISING MARKET, MUSIC, CINEMA & AUDIOVISUAL PRODUCTION, MULTIMEDIA, BROADCASTING, CRAFTS & DESIGN, FASHION, GAME DESIGN, ARCHITECTURE, VISUAL ARTS & PERFORMING ARTS, etc.
Entrepreneurship and Culture in Switzerland
The cultural and creative sector makes a significant contribution to social and economic development. In Switzerland, the creative industries form 4.2% of the GDP (dt.: BIP) and make for 5% of all employees.
Despite these impressive figures, the representatives of business and culture remain skeptical about each others fields - culture and commerce seem to stand in opposition and are rarely seen as natural allies. But companies are influenced by the cultural environment of a country and working in the cultural and creative economy is always an entrepreneurial activity. As a creative, you want your ideas to spread and to be successfull. Maybe you dream of living off your art, music or designs. As an entrepreneur, you are looking for ideas worth spreading - the potential of an economically successful product. After all, isn't that a lot that you have in common already?
Pride and Prejudice
So don't be shy. It's important to connect people with the right knowledge and drive to get from the idea to the realistic model of a business plan. We aim at establishing a forum and a workspace for people from multiple areas with their specific knowledge and insight. Out of this interdisciplinary spirit, ideas can grow. At Startup Weekend Creative Business arise business ideas, which, except for start-up funding, support themselves and are successful in the long term. Let it be yours - sign up now!
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